Using Video on your Website

Using Video is a quickly growing fad. Videos allow for your visitors to stay longer on your site, it makes it interactive and brings your information right to them in a more memorable way then words. Most people can remember Videos longer then they can remember what they read. The longer a visitor stays on your site the more likely they are to go further into your pages to learn about your company.

Using videos you can introduce yourself, show case a product or service, add a short commercial, highlights some of the important features you would like to get across to you audience, add testimonials, and so much more.

There are many different ways to go about adding video to your website. You can embed the file right into your page, or load it to somewhere such as YouTube or Myspace and draw the video from there. This allows for your server to not have to use so much band with as it is directed form another site.

Videos are a great way to leave a personal touch with a visitor/potential customer/client. Videos allow for you to use body language, tone of voice, music, and prop’s that text leaves out, Enticing the brains other sensors and making your webpage, name, products/services more memorable. Thus producing word of mouth and online sharing, which means TRAFFIC to your site.

There are many different programs you can use in the help of putting together your video or power point presentation.

I did a quick search and here are a couple of the sites that I found.

http://www.createavideo.com/
http://www.internetvideomag.com/FreeVideoTools101.htm
http://www.adobe.com
http://www.microsoft.com/windowsxp/using/moviemaker/default.mspx
http://www.roxio.com/enu/products/creator/suite/overview.html?ClickID=dhync0snosbnzkn0nxwtsm2mmoot2msw2xrs

http://www.pinnaclesys.com/PublicSite/us/Home/

Keep in mind when creating a video for your website:

*Keep it short and sweet
*keep it relevant to your products/services
*Be creative
*Think of what your audience wants to see and hear
*Keep it informative
*Use it as a tool to network you business
*Demonstrate a product
*add video testimonials
*Add fun music
*Speak Clearly, rehearse your words
*Keep it professional

Video is a great way to guide your audience to go to a direct page you want them to visit, or to market a certain product of service. All you have to do it make one.

Catherine Pitts
Vice President

SiteSires